February 2008

Cisco + Android + VoIP 2.0 = Unified Communications?

Cisco to Combine Google’s Android, UC and Enterprise 2.0 by ZDNet’s Dave Greenfield — I met with Cisco’s distinguished engineer Cullen Jennings for unified communications last week, where he showed me a new concept demo that lays out where Cisco is going with mobility and Unified Communications (UC). Think Google’s Android pro ject for the enterprise and you wouldn’t be that far off. Amongst other things, the demo shows […] how the company hopes to become a major player in the enteprise application space. […]

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Good Voice vs. Bad Voice and Customer Ditching

What happens when voice calls break down into static or loud noises? Users care - of course. Users ditch the service provider with poor quality. Ditech Networks watched users fleeing poor service providers with bad voice and moving to service providers with better voice quality:

1. Ambient Noise–affected up to half of all calls in some regions.
2. Acoustic echo from headset or phone affected 11% of calls and results from calls being made in such small spaces as automobiles.
3. Voice level mismatch, where volume is set too high or too low causing one caller to shout while another is whispering, happens in 28% of all calls.

Ditech Networks, a provider of voice quality solutions globally, conducted an audit to measure the level of mobile phone voice quality that currently exists, and found a whopping 39% of all calls were deemed “unacceptable” or likely to cause churn to another carrier. In mature markets, 23% of all calls fell below industry minimums and in rapid growth markets, 59% of calls fell into the same category.
[…] The cost of the churn is estimated at $23.6 billion.

– “Why more than 182,420 mobile subscribers a day left service providers”, Carolyn Mathas, Mobile Handset DesignLine

Unified communications means different handheld devices will support voice. In this environment, each handheld guarantees optimal voice quality across all conditions. This means careful engineering for FMC products!

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Open Access for Handsets Wins Victory

Ever wonder why your cell phone can’t do certain things: like send instant messages? Or synchronize your calendar with the calendar on another device? Or upload a new photo to your favorite online photo site?

Much of this has to do with “open access,” or lack of open access. Cellular service providers use competitive practices to “lock out” application providers from allowing the phone to do what users want to do - this ensures the cellular provider makes more $ from the user.

The market is changing with the new rules from the FCC, which is opening up new frequencies (which will be used in next generation cellular handsets) with a special rule: companies who use the frequency must allow competing devices to also use the frequency. This is known as open access.

With open access, customers will have the ability to choose the device which does the things they want to do — unimpeded by a provider’s service-blocking. This ultimately forces providers to open up their own systems, under pressure of market competition — no one wants to buy a device that is “blocked from access” compared to a device which allows for “open access.”

The following article from Wired explains the technical details: FCC Auction Ensures Open Access — If in Name Only, By Bryan Gardiner

Open-access proponents let out a collective sigh of relief in late January when an anonymous bidder with a fat purse exceeded the $4.6 billion reserve price for the nationwide C-block of 700-MHz spectrum.

The still-sealed $4.71 billion bid, which came during the auction’s 17th round, means that the Federal Communications Commission’s open-access stipulations will be all but ensured when a future network based on C-block spectrum is built out. Google and other companies fought hard for these open-access requirements in the months leading up to the auction.

“I think this is ultimately a good sign,” said Gregory Attiyeh, managing director of FTI Consulting. “Even though we won’t see an open-access network for a while, it reinforces the fact that open access is the thing of the future: It gets the ball rolling.”

The open-access conditions attached to the national C-block of spectrum ostensibly mean that the eventual winner of the licenses must allow all compatible devices and applications to run on the network. That’s in marked contrast to the way most cellular networks work today, where the owners of the spectrum — the carriers — have virtually total control over the handsets and applications that use their networks.

Open-access proponents see the change as necessary to encourage innovation and competition in a wireless-devices industry that has long been stifled by U.S. carriers’ unwillingness to relinquish control.

The end result is features like VCC, FMC, mCue, VoIP, can compete within the marketplace. The technology has an available spectrum for users to communicate with each other in the ways they want to communicate: anywhere, at any time, in any medium (video, voice, text, photos, files, VoIP..).

Open Handset Alliance Phone

Next generation handset designs as proposed by the Open Handset Alliance and Google Android intend to take full advantage of the open access rules.

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